SNÖ LUXURY OUTERWEAR
Visual identity design
The project is fictional, this design isn't official, and it was created as a passion project.
ABOUT SNÖ
Snö (which means snow in Swedish) is a premium outwear brand established in northern Sweden. They value quality over quantity and want their brand to be perceived as luxurious and timeless. All their pieces are designed to fit the Scandinavian Chic lifestyle, and they want their brand to feel the same way.
DESIGN
I opted for the serif font in crafting the logo to evoke a sense of elegance and luxury. The emblem consists of a monogram derived from the amalgamation of the letters S+N+O. My objective was to fulfill the specified criteria by creating a design that is minimalist, enduring, and impactful. The color palette aligns with the brand narrative, incorporating neutral tones alongside navy blue and black, collectively cultivating the desired Scandinavian aesthetic.
